Will follow this line: to be increasingly efficient in the way we segment and decide who we are going to target, who we want to sell our product and/or service to and who we want to relate to. What Business Email List technologies will allow us this? Big Data , Artificial Intelligence … All the activities, strategies, actions and new developments that have to do with this will be what we will use the most in the future. What is your go-to book, podcast, or digital marketing channel? The truth is that I have many. I prefer to have inputs from different blogs and different subjects of digital marketing. Every Business Email List morning when I get to the office I spend 15-20 minutes reading all the alerts I get from blog subscriptions. It helps me a lot to keep up to date with everything that is out there, because this is moving at a tremendous speed.
What is a good digital marketing professional for you? What qualities should it have? I believe that digital marketing is not a profession where you have certain specific characteristics or a certain profile. Talking many times with my friends, I tell them that it is "common sense". Put yourself in the shoes of your
business email list customers. How would you like a certain company to engage with you using marketing? It's that common sense, updating, being curious... Not stopping Business Email List thinking about how to do things differently, to do them better. Everything you design at Volvo Cars is for people, technology is actually applied by people for people. How do you conceive your marketing strategy based on this premise? How do you think about people? We are a brand with very specific values.
This brand was founded in 1927. The first thing the founders, Gustav Larson and Assar Gabrielsson, said is that cars are machines driven by people. Therefore, we will do everything always thinking of people. In 2010 we set Business Email List out that by 2020 no one should be seriously injured or killed in a Volvo car. We are already in 2020, and for this we have not only worked for the last 10 years, but also for the last 95 years, since this company was founded. I don't know if we are capable of achieving this, but that is where we have aimed. If we sell 700,000 cars a year in the world, we will be happy. We Business Email List don't want to sell twice as much and not be able to keep this promise. We want to sell 700,000 and know that we can save 700,000 lives.
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